Dresner Report: 2024 Self-Service Business
Intelligence Market Study

Self-service BI remains an important topic for organizations seeking to better leverage both information resources and scarce human experts to drive improved group-based decision-making in a governed fashion. With the growing leverage of artificial intelligence and generative AI, self-service BI has garnered renewed interest, with the promise of making BI more accessible to a larger community of users.

This Dresner Advisory Services Self-Service BI Market Study provides a wealth of
information and analysis, offering value to both consumers and producers of business intelligence technology and services.

Highlights from this year's report:

• End-user self-service ranks 13th of 63 technologies and initiatives strategic to business intelligence in our 2024 survey
• The importance of end-user self-service gradually increases with organization size, as organizations seek to standardize and democratize the scale and scope of user constituencies and communities 
• Top collaborative BI features include: Search and navigation for data and analytic content under governance, follow governed data and analytic content, author analytic content, and share content and commentary with other users 
• Governance is a critical component of any successful self-service BI solution. When surveying users about governance, the greatest majority reflects this importance with the majority saying it is either critical or very important
• Guided Analytics is at least important to 70 percent of respondents in 2024, down very slightly from 72 percent in 2023 

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