Incorta Direct Data Platform

The unified data analytics platform that provides everyone with the means to acquire, enrich, analyze, and act on business data with unmatched speed, simplicity, and insight.


Incorta Intelligent Ingest

The fastest way to transform, connect, and prepare data from multiple data sources for complex analytics.


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How to know your customer using data

With more customer data available than ever before, teams can finally identify critical trends quickly and make smart pivots for faster growth. Learn how to apply these strategies during COVID in this blog.

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The Good, the Bad, and the Ugly of Extract Transform Load (ETL)

Avoid the unnecessary parts of ETL to maintain data integrity and achieve faster time to value for your analytics initiatives.

Considered a necessary evil until recently, data warehouses and their corresponding ETL processes used to be the only way to efficiently aggregate and analyze large volumes of complex data coming from different data sources. But now there’s a way to eliminate the most painful part of the data warehouse project: preparing and managing data for analysis by flattening, pre-joining, and “re-shaping” data into a workable format. What we at Incorta like to call the “unnecessary parts of ETL.”

Read this ebook to learn:

  • the good, the bad, and the ugly sides of ETL
  • the risks that downsides pose to your business
  • how Incorta can help you overcome ETL’s limitations while continuing to benefit from the advantages it provides