Incorta Direct Data Platform

The unified data analytics platform that provides everyone with the means to acquire, enrich, analyze, and act on business data with unmatched speed, simplicity, and insight.


Incorta Intelligent Ingest

The fastest way to transform, connect, and prepare data from multiple data sources for complex analytics.


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How to know your customer using data

With more customer data available than ever before, teams can finally identify critical trends quickly and make smart pivots for faster growth. Learn how to apply these strategies during COVID in this blog.

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Get eBook

Inefficiencies surrounding data transformation have long plagued IT teams, most of whom still rely on ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) to map the connections between data sources and make the data available for analytics. 

But it doesn’t need to be this way. We are now seeing IT teams embrace a new data engineering approach – DDM (Direct Data Mapping) that provides immediate access to their organization’s data without the drawbacks of ETL or ELT. By making any database (or data source) continuously available for analytics, DDM completely changes the way a company interacts with its data. 


In this eBook, we’ll discuss how DDM transcends its ETL and ELT predecessors, including:

  • The pros and cons of 3NF databases
  • The pros, cons and differences between ETL and ELT
  • Why Direct Data Mapping is a better way forward and what it enables

Our customers are breaking barriers

Innovators use Incorta to break lengthy cycles and are redefining real-time self service analytics.

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